Comprehensive communications services to enhance reputation, support strategic objectives, and ensure your message lands.
SOLUTIONS
As a strategic advisory, ReGen’s communication strategy development process works to fit your organisation’s objectives, resources, timeline and budget, through a collaborative process. Our strategies include narrative development, messaging, media relations, web and digital media, direct communications, publications and events, targeted to both internal and external audiences.
Sustainability and ESG can sometimes appear complicated, with any number of ESG topics and acronyms making it difficult for organisations to know where to start. With a heritage in strategic communication, ReGen Strategic is highly skilled in simplifying complex issues and communicating them effectively. We’ll help you bring your internal stakeholders on the sustainability and ESG journey, and keep them engaged.
See moreReGen has experience managing cultural change projects for large organisations. This has included the development of a shared cultural identity in the form of refreshed purpose, vision and values. We work alongside Glow Creative to refine your brand and deliver comprehensive style guides with colour palettes, imagery, design devices and specific guidance on typography and positioning.
See moreOur team of experienced communication professionals work with our clients to develop proactive media strategies, build relationships and shape conversations about the issues that matter. ReGen offers proactive and reactive media relations, including the development of media releases, media training, the pitching of stories and the planning of media events.
See moreCase Study
Permacast is a long-established precast concrete manufacturer whose operational capability had evolved significantly. As the business entered a new growth phase, its brand, communications and digital presence no longer reflected its scale, sophistication or readiness to engage government and major industry clients.
Worked with leadership to define clear strategic positioning and messaging
Translated technical manufacturing expertise into accessible external narratives
Developed a comprehensive communications and engagement strategy
Prepared a structured annual media, social and communications planner
Project managed a full brand refresh including logo and brand guidelines
Delivered a new website aligned with refreshed positioning and capability
The engagement delivered a cohesive, contemporary brand and communications platform aligned with Permacast’s capability and ambition. Outcomes included a refreshed identity, a clear capability narrative suitable for government and major clients, and a modern website consolidating projects and expertise. The work improved internal alignment and confidence, strengthened market credibility and positioned Permacast to engage new partners and opportunities as a mature, delivery-ready manufacturer.
View linkCase Study
Legal Aid WA faced sustained reputational risk driven by reactive media coverage focused narrowly on criminal law. Under new leadership, the organisation sought to reposition its public profile, demonstrate the breadth of services supporting vulnerable Western Australians, and strengthen government confidence to secure ongoing funding for access to justice.
Developed a proactive communications strategy to shift Legal Aid WA from reactive to planned media engagement
Identified and shaped positive narratives highlighting the organisation’s impact across domestic violence, disability, disaster recovery, family law and financial hardship
Delivered targeted media training to lawyers and senior leaders to build confidence and capability as expert spokespeople
Prepared case studies to demonstrate real-world outcomes and human impact of Legal Aid WA services
Supported positive media launches in partnership with State Government to promote new and expanded services
Provided ongoing strategic advice to align communications with government priorities and funding considerations
Over five years, Legal Aid WA shifted from entirely reactive media engagement to an approximately 80 per cent proactive approach. The organisation’s reputation strengthened significantly, with broader recognition of its services beyond criminal law. Relationships with State Government deepened, supporting continued funding certainty.
Increased visibility helped more vulnerable Western Australians access justice, particularly people affected by domestic violence, disability, disasters, ageing and family hardship. The engagement demonstrates the value of disciplined, strategic communications in building trust, reputation and long-term institutional resilience.
Case Study
As a consumer-led peak body, CoMHWA required an integrated communications strategy to engage government, members, media and people with lived experience of mental health challenges. Limited internal communications capacity and the sensitive nature of its work required a strategy that was effective, ethical and deliverable by staff.
Reviewed organisational documents including strategic plans, policies and annual reporting
Audited existing internal and external communications channels, including newsletters, social media and media coverage
Conducted interviews with CoMHWA leadership and staff to understand priorities, risks and capacity
Identified key audiences including members, government stakeholders and relevant media
Developed clear messaging aligned with CoMHWA’s purpose and the sensitivities of lived experience
Provided practical tools, templates and storyboards to support proactive and reactive communications
The resulting communications strategy was practical, accessible and strongly supported by CoMHWA leadership and staff. It clarified audiences, key messages and priority engagement pathways, including government and media.
The strategy strengthened CoMHWA’s ability to communicate consistently and safely on sensitive issues, while amplifying the voices of people with lived experience. With clear tools and guidance, CoMHWA is now better positioned to deliver independent, confident and values-driven communications in support of its advocacy and peer support objectives.
ReGen supported George Weston Foods in the identification of a site for our new animal feed processing plant in Western Australia. This involved engaging with the community and key stakeholders across multiple potential sites, then working on securing state and local government approvals for our chosen site in Kwinana.
Steve Booth | Head of Government Relations & External Affairs
ReGen conducted a perception audit for UDIA that provided access to their deep and extensive list of government contacts, which provided a truly independent perspective on the quality of our stakeholder relationships. Through this report we have been ableTo maximise the effectiveness of our advocacy approach to deliver great places and more housing choice across the State.
Tanya Steinbeck | Chief Executive Officer
The ability of ReGen to articulate the incredibly complex nature of stakeholder expectations from an ESG perspective is invaluable. The approach taken by the team was to not simply provide a blanket solution, but to really drill down into the detail of what our challenges were and to tailor their support to fit our objectives.
Jeremy Kenna | Group Manager – Communities &Indigenous Affairs Australia
ReGen’s breadth of skills and knowledge have been instrumental in helping us to connect with government and the local media. It is a pleasure working with an organisation that understands our positioning and is aligned with environmental sustainability.
Isaac Hinton | Head of Australia
We are a small team covering the many aspects of strategic external engagement and communications required of a new, phased green energy project. With their broad suite of experience and skills, ReGen has added considerable value to our thinking and the way we engage.
Dr Ray Macdonald | Chief Executive Officer
ReGen is our partner of choice for stakeholder engagement and strategic communication matters and has worked tirelessly to understand our business. Their pragmatic and client-focused solutions consistently exceed our expectations.
Ryan Watts | Business Development Manager
ReGen were highly professional and approachable in helping us to learn more about what it feels like to be in front of a camera or microphone. The team were very well researched when it came time to be firing the questions. I would highly recommend ReGen for their media training.
Darren Munday | Chief Executive Officer
ReGen’s work has been invaluable in ensuring we maintain a strong and trusted relationship with the WA Government. They are available whenever we need them and their knowledge of government policy is unparalleled. They have also exceeded all expectations in terms of media relations.
Andrew Sugiaputra | Managing Director
ReGen has helped us strategically plan and engage with key stakeholders, while managing our media relations and community engagement. They are now supporting us in our regenerative approach to sustainability, with the objective of delivering a climate positive, nature positive and people positive project.
Captain Michael Edwards | CEO