Why you have to ‘pay to play’ on Facebook

There’s no doubt that today’s social media environment is a looking a lot different these days. But while Facebook may be pay to play, it’s not all bad news for your social media strategy, says CGM’s Alison Middleton.

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The Liberal states the Prime Minister is counting on

Read our seat-by-seat deep dive on the Liberal states Scott Morrison is counting on to withstand possible losses in Victoria, Queensland and Western Australia.

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WA’s Upper House reform explained

Upper House reform will be a game-changer for WA politics. CGM's Simon Ward unpacks what one-vote-one-value means for you, and our political parties.

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NSW critical to federal election outcome

The Morrison Government’s decision to deliver billions of dollars in submarine maintenance work to South Australia highlights again how important the Liberal-held states are to Mr Morrison’s political survival.

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Authenticity – why it’s key to creating engaging video content

Whether it’s a Ron Burgundy-style fall from grace or simply awkwardly scripted scenes, video can be a double-edged sword when you get it wrong. CGM's Rebecca Munro with tips to ensure you – and your audience - get the most out of video content.

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The growing influence of ESG investment

Responsible investments are increasingly outperforming market growth rates, but how many companies have really earned that label? CGM's Anthony Fisk on the impact of environmental, social, governance investment.

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Authenticity, and why companies should care

Companies can't just throw money at social responsibility anymore. CGM's Jennifer Dowdeswell on the new standards for big corporates.

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Moving to the 'dark' side

Switching from journalism to public relations isn't always a smooth transition. CGM's Rebecca Boteler on lessons she learned in her journey.

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Future proofing your government relations

The only certainty in politics is uncertainty. CGM's Jack Eaton on how to future-proof your relationships with government.

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Ten years of CGM

Daniel Smith reflects on the clients and people who have helped CGM reach its 10th birthday, and talks about what comes next.

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