ESG Voice

New ABC Breakfast host Tom Baddeley had big shoes to fill, but 96fm took the long way to the top with rock and roll. CGM’s Rebecca Boteler with the latest radio ratings.

Competing for government attention is difficult at the best of times. When recovering from a pandemic it can be downright infuriating. CGM’s Simon Ward on streamlining the process to keep your stress down and achieve results.

As Coke learned the hard way, brand backlash is very real. Get your rebranding wrong and you risk becoming a cautionary tale. But there are valuable lessons to be learned from some of the world’s biggest companies.

Is your reliance on a single platform leaving you exposed? CGM's Amy Blom explains why you should never become too reliant on any one communications or engagement tool and how to reduce your risk of being caught out if your favourite fails.

In Part Two of our series on WeChat, long-time user Yingying Fu explores business opportunities, potential risks and limitations of the Chinese social media powerhouse.

Threats to community engagement aren’t just external. CGM’s Mark Ravi addresses the importance of getting key internal stakeholders on board and how to do it.

ABC Breakfast is officially the best way to start your day, but how did the station fare overall? CGM’s Rebecca Boteler breaks down the final radio ratings survey of 2021.

How much do you know about China’s most popular mobile app, WeChat? CGM’s Yingying Fu will help understand this essential tool for people looking to build relationships and do business with Australia’s largest partner.

The top prizes from this year's WA Media Awards tell an important story about local journalism - and the reporters leading the pack. CGM's Alison Middleton says there's a good reason we should follow.

Labor has had high expectations of picking up West Australian seats in the past. In partnership with The Poll Bludger, CGM’s Daniel Smith looks at the seats that will matter if WA finally delivers for Labor.