In defence of the website

In the chaotic seas of rogue platforms and algorithms, the website can be a safe haven. CGM's digital expert Anwen Pattinson on why you should value your biggest digital asset.

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Backbench to the Future: Class of 2021

WA has already met the next generation of Labor ministers, but who from the current backbench could join them in Cabinet in the future? CGM's Jack Eaton profiles four members of the promising class of 2021.

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China: The big show with massive possible upside for Australia

Australia's biggest trading partner still wants to do business with us, but Australia needs to put friendship first. Former WA Commissioner to Greater China Stuart Crockett on how this philosophy can repair our relationship with China.

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Sports communications in crisis

Sports communications have gone from niche content to essential reading during the COVID pandemic. CGM's Mark Ravi on how the Eagles and Dockers have tackled the issue.

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The benefits of proactive media relations

Taking control of your media narrative starts with how you approach media relations. CGM's Rebecca Boteler provides her tips on the best ways to get your brand in the media and journalists interested in your story.

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So, your brand’s been cancelled…

In an era where online warriors can be vicious and unrelenting in a single-minded mission to cancel a brand, CGM's Anthony Fisk explains how traditional crisis management thinking can help.

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Morrison’s election to lose? Yes, but…

While Australia's strong COVID performance makes the next federal election Scott Morrison's to lose, a surprise Labor victory cannot be ruled out. CGM's Daniel Smith explains why.

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King of content: why video rules the roost

Capturing an audience’s attention in an oversaturated market is harder than ever. CGM’s Rebecca Munro explores five reasons why video is still at the top of the content food chain.

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Local government advocacy: lessons from the private sector

What can local government learn from the private sector when it comes to advocacy? Victoria Green outlines the five key principles.

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Upheaval rocks Perth radio scene

The aftermath of the upheaval that rocked Perth's radio scene in late 2020 are finally being felt. CGM's Rebecca Boteler on the key outcomes from the latest radio survey.

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