ReGen Strategic
Sara Willis-Jones is an award-winning graphic designer responsible for some of Perth’s most visually recognised campaigns.
As ReGen Strategic’s Senior Graphic Designer, Sara’s creative flair and eye for finer detail to assist clients to develop a strong visual identity or key message through well thought out branding and design.
Since joining ReGen in 2018, Sara has worked with clients ranging from major corporates to government agencies to meet the visual communications of campaigns across online, print and video platforms.
In an industry where design quality can save lives, Sara worked with Rio Tinto to deliver an easily understood document providing guidelines for incident investigations on its mine sites.
As part of the Take2STEM campaign for the WA Department of Jobs, Tourism, Science and Industry, Sara incorporated outputs from focus groups with high school students to deliver a youthful, modern brand that appealed to the target demographic and could be deployed across video, print and online advertisements.
Prior to joining ReGen, Sara spent more than a decade in several of Perth’s leading design studios with a focus on branding, advertising, campaign management and social media solutions.
While graphic designer for Crown Resorts, Sara developed branding style guides for well-known restaurants Nobu and Bistro Guillaume, and she developed successful direct-marketing, print and digital campaigns.
From managing her own business to working under a number of high profile design agencies, Sara’s portfolio of work includes an impressive list of clients such as Grand Cinemas, Perth Arena and Sinosteel, to name just a few.
