Dealing with media: how to manage your expectations

Managing media expectations

Dealing with the media can be a roller coaster: it’s exciting when a journalist wants to cover your story, but it can be disappointing if the story is not what you anticipated or it gets cut altogether. The key to avoiding disappointment is having realist

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Sustainability matters for all businesses

Sustainability for business

Raising capital, getting finance or winning contracts with government and big corporates. If you think sustainability has nothing to do with your business, you’ve got your head in the sand.

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Media protocols unlock media success

Media protocols wireframe

When the media calls your organisation, who takes the call? If you don’t know the answer then you might need to establish a media protocol.

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Green steel another massive opportunity for Western Australia

Green steel

A successful green hydrogen industry could underpin a fully integrated green steel domestic supply chain, with massive economic benefits for Western Australia and environmental benefits for the globe.

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Delivering effective key messages to media

Key messages for media

Knowing what you want to say to media and knowing how to say it best are two different challenges. The right key messages can be the difference between staying on track and going off the rails in a media interview or press conference.

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Culture wars put our kids at risk

Culture wars

News that a nine-year-old girl was accosted and accused of being trans by an irate parent at a Canadian little athletics meet last week reminds us of the dangers of the culture wars.

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Media training and why you need it

Getting media coverage of your organisation or issue is invaluable, but an unprepared interview subject can do more harm than good. But with the right media training, you can use media coverage to shape public opinion and get your message heard.

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Climate justice could top Voice agenda


What we can expect from Roger Cook, as Premier

What sort of premier will Roger Cook be? Daniel Smith shares his thoughts here.

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We need to listen to First Nations people on the Voice

Uluru statement and the Voice

Given 243 out of the 250 First Nations leaders present at the 2017 Uluru convention endorsed the Uluru Statement from the Heart, which called for, “the establishment of a First Nations Voice enshrined in the Constitution”, shouldn’t we listen?

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