The question you to need to ask before developing a media strategy

Media objectives

Before engaging with media, organisations first need to ask themselves a simple question: what do they want to achieve with their media coverage? In our latest Media Masterclass session, Rebecca Boteler shows how the answer to that question is the key to

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Premier’s energy transition summit must address the big challenges

Roger Cook

To make a real difference, Roger Cook’s summit must tackle the challenges of the clean energy transition, and engage with the community, so that they are just as excited as industry at the opportunities ahead.

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Cost-of-living pressure on Dutton’s nuclear choice

Nuclear energy may cost more

Nuclear energy has a role in the global fight against climate change, but cost is likely to be its biggest barrier in wind, solar and critical-minerals-rich Australia.

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How to avoid common mistakes in media interviews

Common mistakes

Listed companies have to be careful not to break any rules or regulations whenever they make a public statement and this is doubly so when dealing with media. Knowing where you can go wrong and how to steer clear of common mistakes is crucial.

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Stunts won’t improve corporate sustainability performance

Corporate sustainability performance

Instead of turning the community off with extreme protests, climate activists should focus on harnessing the strong community preferences for sustainable corporate behaviour that already exist.

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Cyber Security in ESG

cybersecurity

Does your business treat cyber security as just an IT issue, or does protecting your customers’ data get the same attention as physical security for your offices and homes? Significant breaches from major corporations like Optus and Medibank show that org

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Separating the Voice and Aboriginal cultural heritage debates

Aboriginal cultural heritage act and the Voice

While I understand the confusion, we need to separate fact from fiction in the conflated debates over the new Aboriginal Cultural Heritage Act and proposed Indigenous Voice to Parliament.

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Why your company might need a media relations specialist

Media specialists

What companies say (or don’t say) about their green credentials can put them at risk of being accused of greenwashing, even if they have done nothing wrong. If you’re being tried in the court of public opinion, having a media relations expert in your corn

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ACCC greenwashing guidance worth a read

Greenwashing

If you haven’t wrapped your head around the concept of greenwashing, the Australian Competition and Consumer Commission published a useful resource last week. And with penalties of up to $50 million a risk for companies that do the wrong thing, it is wort

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Progress needed on critical minerals emissions

Critical minerals

While the critical minerals industry has a big role to play in progressing the energy transition and fighting climate change, it will need to curb its own emissions to fully realise this potential.

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