The question you to need to ask before developing a media strategy
Before engaging with media, organisations first need to ask themselves a simple question: what do they want to achieve with their media coverage? In our latest Media Masterclass session, Rebecca Boteler shows how the answer to that question is the key to
Read morePremier’s energy transition summit must address the big challenges
To make a real difference, Roger Cook’s summit must tackle the challenges of the clean energy transition, and engage with the community, so that they are just as excited as industry at the opportunities ahead.
Read moreCost-of-living pressure on Dutton’s nuclear choice
Nuclear energy has a role in the global fight against climate change, but cost is likely to be its biggest barrier in wind, solar and critical-minerals-rich Australia.
Read moreHow to avoid common mistakes in media interviews
Listed companies have to be careful not to break any rules or regulations whenever they make a public statement and this is doubly so when dealing with media. Knowing where you can go wrong and how to steer clear of common mistakes is crucial.
Read moreStunts won’t improve corporate sustainability performance
Instead of turning the community off with extreme protests, climate activists should focus on harnessing the strong community preferences for sustainable corporate behaviour that already exist.
Read moreCyber Security in ESG
Does your business treat cyber security as just an IT issue, or does protecting your customers’ data get the same attention as physical security for your offices and homes? Significant breaches from major corporations like Optus and Medibank show that org
Read moreSeparating the Voice and Aboriginal cultural heritage debates
While I understand the confusion, we need to separate fact from fiction in the conflated debates over the new Aboriginal Cultural Heritage Act and proposed Indigenous Voice to Parliament.
Read moreWhy your company might need a media relations specialist
What companies say (or don’t say) about their green credentials can put them at risk of being accused of greenwashing, even if they have done nothing wrong. If you’re being tried in the court of public opinion, having a media relations expert in your corn
Read moreACCC greenwashing guidance worth a read
If you haven’t wrapped your head around the concept of greenwashing, the Australian Competition and Consumer Commission published a useful resource last week. And with penalties of up to $50 million a risk for companies that do the wrong thing, it is wort
Read moreProgress needed on critical minerals emissions
While the critical minerals industry has a big role to play in progressing the energy transition and fighting climate change, it will need to curb its own emissions to fully realise this potential.
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