Make people the focus of your media pitch

People in focus

The biggest news stories are defined by the people at the heart of them – the faces and images that stick in people’s memories. Learn how to harness this when trying to secure media coverage our latest Media Masterclass session.

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Inequality drives distrust in political system

Stage 3 tax cuts

Growing income and wealth inequality in industrialised economies like Australia over the last 50 years has been a much bigger driver of distrust in the system, than broken promises.

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On pain and politics

Donald Trump, pain and politics

With many formerly industrialised communities lacking in jobs, and employment the only pathway to decent health care, I can understand why poor health and pain were such good predictors of the Trump vote in the 2016 US presidential election.

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Reconciling global and local gas supply projections

Woodside’s Scarborough gas development

Most of us agree on the urgency of the climate crisis and the need to get out of fossil fuels as quickly as possible. But, every economy will have a different pathway to net zero. And, given our unique role in supplying the mineral needs of the global en

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More gas needed for WA’s energy transition

Gas and the energy transition

Increased gas demand by WA’s mining industry, as it expands to meet the mineral needs of the global energy transition, is one of many inconvenient truths we’ll have to face as we tackle the existential challenge of climate change.

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It’s the cost of living, stupid

It’s the cost of living, stupid

If former Clinton strategist, James Carville, was advising Australia’s political leaders today, he’d be telling them to focus on the current cost of living crisis.

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Stakeholder and shareholder interests are inseparable

Stakeholder and shareholder interests

The idea that the interests of a company’s stakeholders are unrelated to those of its shareholders is as outdated as it is misguided, as evidenced at this year’s Qantas AGM.

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Netball deserves corporate support on numbers alone

Netball sponsorship

It’s great that corporate Australia is getting behind women’s participation in traditionally male sports, but, given men’s interest in these codes, I wonder if this is the easier starting point. Getting similarly enthusiastic about the sport most Australi

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Telethon a beacon of philanthropy


Telethon is a Team WA moment, recognising that, despite our relative wealth, excellent public services and social safety net, there is still plenty of need in the community. It is also a beacon, in a country not known for its philanthropy.

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Finding hope amidst the gloom of the Voice defeat

Voice referendum

While it may not be easy, Yes supporters have to believe a path forward can be found with the almost 70 per cent of Australians who originally supported the Voice.

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