The benefits of proactive media relations

Taking control of your media narrative starts with how you approach media relations. CGM's Rebecca Boteler provides her tips on the best ways to get your brand in the media and journalists interested in your story.

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So, your brand’s been cancelled…

In an era where online warriors can be vicious and unrelenting in a single-minded mission to cancel a brand, CGM's Anthony Fisk explains how traditional crisis management thinking can help.

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Morrison’s election to lose? Yes, but…

While Australia's strong COVID performance makes the next federal election Scott Morrison's to lose, a surprise Labor victory cannot be ruled out. CGM's Daniel Smith explains why.

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King of content: why video rules the roost

Capturing an audience’s attention in an oversaturated market is harder than ever. CGM’s Rebecca Munro explores five reasons why video is still at the top of the content food chain.

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Local government advocacy: lessons from the private sector

What can local government learn from the private sector when it comes to advocacy? Victoria Green outlines the five key principles.

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Upheaval rocks Perth radio scene

The aftermath of the upheaval that rocked Perth's radio scene in late 2020 are finally being felt. CGM's Rebecca Boteler on the key outcomes from the latest radio survey.

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A fix for WA’s Upper House on the horizon?

Was 2021 the last hurrah for micro-parties? CGM's Amy Blom explains why they have remained a feature of the Legislative Council and the possible reforms that could reduce their influence.

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Digital keys to unlocking political popularity

What makes a politician popular on Facebook? CGM's Senior Social & Digital Communications Advisor, Anwen Pattinson, breaks down the ways that political figures can build their popularity in the digital world.

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McGowan’s manufacturing vision

Premier Mark McGowan's manufacturing vision sets a new course for WA's economy. CGM's Daniel Smith on why this push has broader impact than some thought.

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Key takeaways from the second McGowan Cabinet

The announcement of new Cabinet portfolios was about a lot more than who became Treasurer. CGM's Daniel Smith on key takeaways from the new Ministry.

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