Be prepared: what to do before a media interview
Could you summarise your sustainability performance for the public in a 20-second soundbite? It’s a daunting prospect, but one that will be increasingly necessary as the mainstream media increases its focus on environmental and social issues and calls on
Read moreAustralia must accelerate on electric vehicles
Australia is a long way behind the rest of the world on electric vehicle take-up, and it is time we caught up.
Read moreDealing with media: how to manage your expectations
Dealing with the media can be a roller coaster: it’s exciting when a journalist wants to cover your story, but it can be disappointing if the story is not what you anticipated or it gets cut altogether. The key to avoiding disappointment is having realist
Read moreSustainability matters for all businesses
Raising capital, getting finance or winning contracts with government and big corporates. If you think sustainability has nothing to do with your business, you’ve got your head in the sand.
Read moreMedia protocols unlock media success
When the media calls your organisation, who takes the call? If you don’t know the answer then you might need to establish a media protocol.
Read moreGreen steel another massive opportunity for Western Australia
A successful green hydrogen industry could underpin a fully integrated green steel domestic supply chain, with massive economic benefits for Western Australia and environmental benefits for the globe.
Read moreDelivering effective key messages to media
Knowing what you want to say to media and knowing how to say it best are two different challenges. The right key messages can be the difference between staying on track and going off the rails in a media interview or press conference.
Read moreCulture wars put our kids at risk
News that a nine-year-old girl was accosted and accused of being trans by an irate parent at a Canadian little athletics meet last week reminds us of the dangers of the culture wars.
Read moreMedia training and why you need it
Getting media coverage of your organisation or issue is invaluable, but an unprepared interview subject can do more harm than good. But with the right media training, you can use media coverage to shape public opinion and get your message heard.
Read moreClimate justice could top Voice agenda